Packaging design for a new range of split pot yoghurts by The Collecitve, to be positioned as a healthy, tasty choice for breakfast on-the-go.

 

The brief was to stand out from other products within the category, communicate the proposition and have a clear difference when compared to The Collective’s core yoghurt range. A 'nice to have' was to highlight brekkie can be enjoyed as a snack at anytime of the day.

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