The Collective Kefir Range - Packaging Redesign
Claire Vickers
Designer & Creative Consultant
The Collective - New range packaging & campaign design
The Collective wanted a hook for a new range of limited edition, cocktail inspired yoghurts. 'Happy hour' was created as the theme for the range which was about enjoying an hour of happiness with The Collective.
To announce the launch of the first limited edition flavour, Piña Colada I designed an instagram feed takeover. Each post was made to work individually and as part of the grid, building up over the course of a few days to create a tropical bar scene to showcase the product.
The post copy encouraged people to comment with their dream happy hours. We drove engagement by arranging deliveries of Piña Colada yoghurt and a bespoke kit themed around the happy hour dreams of a lucky few followers.
The initial concepts I presented for the packaging design and campaign look and feel. The chosen route for development was the option based on vintage style spirit labels.
Espresso Martini was the second flavour to launch following the look and feel created for the campaign.
