I designed a lot of smoothie packaging over the five years I was at innocent, this one was for a limited edition recipe for the summer. Briefs at innocent always included the freedom to design a range of different back of pack designs to talk about their recipes in a creative way. Above are the three different back of pack designs that alternated on the back of the cartons.

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Below is my design for the launch of super smoothies and the three different back of pack illustrations.